If you're new to the short let scene, it can be confusing to cut through all the marketing and understand what's what.  Here's a simple guide in table format categorising the 3 main types of short let.  


Conventional Serviced Apartment Self Catering (Airbnb)
Minimum Stay
Period
Weeks Days Days
Contract Assured Shorthand Tenancy printed agreement Terms on booking Website Terms on booking Website
Marketed by Estate agents Serviced Apartment Web Sites Airbnb [list other Web sites]
Cleaning Included No Yes No except by special arrangement
Payment Prepayment or arrears Prepayment Prepayment
Popular with Business and corporate travellers Business and corporate travellers Anybody including tourists and holidaymakers
Property Whole property Whole property Room(s) or whole property
Summary A conventional short long let is largely based on the same terms as a long let but the property is furnished with all necessary items to just walk in and starts living. A serviced apartment has the facilities and convenience of a hotel room but in a more residential environment. The differentiation between serviced apartment and self catering is narrowing, although Airbnb maintains a distinctive theme of staying in homes rather than soulless accommodation and driving cultural exploration and new travelling experiences.
Airbnb Short Let London